Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small pieces of text data that are sent to your computer or mobile phone when you browse a website. The browser stores the cookie and will return it again when asked by either the originating website or a third-party function embedded in the originating website.
Our cookies help us:
- Make our website work as you’d expect
- Remember your settings during and between visits
- Identify visits from existing newsletter subscribers
- Collate anonymised visitor statistics
We do not use cookies to:
- Collect any personally identifiable information (without your express permission)
- Collect any sensitive information (without your express permission)
- Pass data to advertising networks
However if you do not wish to accept cookies for the above purposes, it is simple to set your browser to opt out. Information on doing so can be found and the foot of this page.
You can learn more about all the cookies we use below:
Cookies we use
Our site uses the following cookies:
Cookie warning cookie
By default our site will alert you to our cookie policy and prompt you to visit this page. You can dismiss this message permanently by clicking the button on the bar that appears at the top of the page. After you have read the cookie alert we need to set a cookie so that the message isn’t displayed again in the future.
Google analytics
We use cookies to compile anonymous visitor statistics such as how many people have visited our website, what browser they were using and how long they visited for. In doing so an incomplete and anonymised IP address is sent along with the cookie to the Google Analytics service. This allows your rough area to be determined in our statistics (ie. which country or state) but not your particular house or location. The IP addresses we use are anonymised by removing their final digit. No personally identifying information is transmitted. See the section at the foot of the page if you wish to prevent Google from setting an analytics cookie.
Pardot newsletter management
Our newsletter subscriptions and ebook sign-ups are handled by the third-party Pardot service. Pardot’s service respects the W3C “do not track” option, allowing you to set your browser to request not to be tracked (see section below on doing this). The cookie called pi_opt_inXXXX will be set to “false” to indicate your preference not to be tracked.
Additionally our Pardot website tracking is opted out by default. However Pardot will still store cookies for purposes of basic functionality, though they will not be used to track you. You may read more information on this topic on Pardot’s own website.
Session cookies for basic functionality
Other so-called “session” cookies may be set, whose purpose is only to maintain consistency of data as you move from one page to another. These cookies are destroyed each time you leave the website and are not capable of tracking you.
Youtube.com
We use Youtube’s “enhanced privacy” option. This means no cookies are used in the embedding of Youtube videos on our pages until you click play. After clicking play, Youtube may set cookies on your browser, but it says that these cookies are not used to personally identify you. You can read more on this topic on Youtube’s own site.
Opting out of accepting cookies
By default your browser will probably accept any cookies that are sent to it. If you do not wish this to be the case, below you will find some ways of preventing it from doing so and/or asking services not to send you cookies in the first place.
Blocking Google Analytics
If you wish to opt of our all Google Analytics, Google have provided an add-on for your browser to do this, which can be found here:
https://tools.google.com/dlpage/gaoptout
Alternatively, if your browser has the ability to block Javascript by domain name (such as with the NoScript add-on for Firefox) you may achieve the same result by blocking Javascript on the domain google-analytics.com.
Requesting not to be tracked
Many browsers, including the latest versions of Firefox, Safari and Internet Explorer have a setting which will request of all websites to not be tracked. This setting is respected by our newsletter subscription provider Pardot, and many other top technology companies, such as Twitter and Yahoo!.
To learn about how to set this option in your browser we recommend the instructions here:
https://www.eff.org/deeplinks/2012/06/how-turn-do-not-track-your-browser
Please note that the “do not track” option is a request, not a block. It depends on the company being requested to honour the request to not track. If instead you wish to unilaterally block all tracking, please look at installing a browser add-on to achieve this, such as the ones mentioned below. Currently the “do not track” browser option will not prevent Google Analytics cookies from being sent to your browser.
Blocking all tracking cookies at the browser level
If you wish to unilaterally block all tracking cookies on your browser, currently the best solution is to add a piece of extension software to your browser that knows how to do this. The free “DoNotTrackPlus” add-on for is one such extension. It is available for free for all major browsers at http://www.abine.com/dntdetail.php
Using this extension will prevent most known tracking methods by default but allow you to opt-in on a per-site basis.