Whilst reading an interesting article from FundedApps in my Sunday red-top …..  When you consider the mobile app market and how new it is, it leads into what we do.

Britons blow £42million per year on mobile apps THEY DON’T USE. The average smart-phone owner spends £2.10 per month on software but one in six applications are used only once and often not at all. Alistar Curtis who carried out the study said “Many smartphone owners are downloading apps they don’t really need’

A key component of managing the application estate is knowing which apps you use and just as important, the ones you no longer use. An effective Application Governance process underpinned by the Camwood tenets of “Optimise what you need and use, rationalise the duplicates and challenge all new applications coming into your estate.” I would put a healthy bet that larger firms already have all the applications they need – they just need to understand how to monetise their own application collateral.