Camwood are the UK’s leading expert in the field of Applications.  We have a deep understanding of the end-to-end application landscape and we understand how to help customers move to a managed application portfolio that will both reduce cost and improve the end user experience.

One of our core offerings is to help our customers to migrate their applications during an Operating System change, providing Audit, Discovery, Compatibility, Rationalisation, Application Packaging or Sequencing, Deployment and on-going Management services.

We also have a range of Managed Services, under the banner of Application Portfolio Management, allowing our customers to ensure they provide control and agility, through a combination of consultancy services and best of breed toolsets, including our own Rimo3 software.

We’ve identified over 600,000 apps, rationalized and packaged over 100,000 apps and enabled the migration of over 6,000,000 end users.


Camwood’s vision is to be recognized as the undisputed leader in the field of Applications Management.  Our enthusiasm and expertise will allow us to develop market leading solutions to address customers real life application related challenges.  We will inspire and motivate our people to be innovative, creative and customer focused.

We will continue the evolution of our software based Complete Application Management (CAM) service that will fundamentally change the way large businesses manage their application portfolio.  Our offerings will allow customers to reduce significant costs and dramatically improve the end user experience by providing granular usage based analytics, allowing enhanced decision making in shorter timeframes.

Over the next 5 years, 70% of the largest businesses in the world will use CAM as an integral part of their day-to-day IT operation.  We will quadruple the size of our business over this period.


Our values represent our approach to our customers, suppliers and employees, ensuring we deliver the best possible experience for the best possible outcome.

E – enthusiasm
X – eXpertise
P – partnership
E – enterprising
R – reliable
T – trustworthy


Frank Foxall
Frank FoxallNon-Exec Director

Led the buyout of Camwood’s Venture Capital investors Matrix and Foresight in a deal completed on 26th April 2012.

This represented another milestone in the extraordinary journey of the world’s foremost specialists in application intelligence and ‘Enlightened Migration’.

Frank was also one of the original founders of App-DNA in 2008 and subsequently acquired by Citrix in October 2011 in a deal worth nearly $100million.

As well as Chairman of Camwood, other investments include Rimo3 and Norskale.

Adrian Foxall
Adrian FoxallCEO
Adrian has over twenty years of IT industry experience, including senior roles with GE Capital IT Solutions and a range of high-level director roles for European IT powerhouse, Computacenter.

As Hardware Sales Director at Computacenter, Adrian was responsible for sales of £400million plus. Thereafter he was responsible for Networking, Security, and Unified Comms – doubling the business within two years. Following this, Adrian became the Director of Cisco for Computacenter – leading the company to win “Cisco Datacenter and Virtualisation Partner of the Year” and two “Enterprise Partner of the Year” awards.

His most recent role as the Alliances Director drove growth and value by strengthening relationships and improving engagement into end users with Computacenter’s enterprise vendors.

Mike Welling
Mike WellingChairman
Mike began his career in the IT industry in 1995 and currently serves as President & CEO of Rimo3, experts in complex data aggregation and business process management and is an Investor Director for Norskale, End User Management specialists and Fedr8, Cloud Migration Software Experts.

Prior to this, Mike was CEO of AppDNA where he was responsible for all areas of the business, growing the company from a 2 person start-up to employing over 90 people & operating in 5 countries, selling in over 25 and eventually leading the sale of the business to Citrix in November 2011. Following the acquisition of AppDNA by Citrix, Mike served as General Manager & Vice President AppDNA at Citrix Systems, where he was responsible for the integration of AppDNA.

Prior to AppDNA, Mike was founder and CEO of Camwood in 1999.

Mike attended University of Brighton, UK where he studied business & finance and microprocessor and computer architecture.

Kiran Kumar
Kiran KumarOperations Director
Kiran started her career in the banking industry in the late 80’s and moved into IT in the mid 90’s with ICL, SCC and Fujitsu specialising in Client Account Management.

Kiran joined Camwood in 2003 – bringing growth and assured delivery capability. Since then, Camwood has experienced year-on-year growth underpinned by delivering a quality service, on budget and on-time. Kiran has operational responsibility for the success of Camwood and our team of Application Logistics experts.

Chris Porter
Chris PorterDirector, Sales & Professional Services
Chris joined Camwood in March 2015 and is responsible for the overall Sales, Marketing and Professional Services go-to-market strategy. (You can stop here for the ‘read more’ bit)

Chris is responsible for developing our client relationships at a senior level, enhancing our business development activities through effective marketing campaigns and ensuring that we have relevant application centric solutions to meet our customers’ business needs.

Chris is passionate about achieving success and delivering an exception experience for his customers.

He has over 20 years of experience in the full suite of IT Services and in selling complex IT Solutions.

Prior to this role, Chris ran New Business Sales for SCC in London and prior to that he held a number of senior level roles at 2e2 and Morse, including Sales Director for Financial Services, Practice Director for Data Centre, Security & End User Computing and Sales Director for Professional Services. He also spent a number of years at BT Global Services, securing a number of large Blue Chip contracts.

Chris has an MBA from Cranfield School of Management and an HNC in Electronics & Communications Engineering.

He is married with 3 children and passionate about snowboarding and motor sport.

Tony Fones
Tony FonesCTO
Tony Fones is the CTO of Camwood.

25 plus years in IT working in managerial, professional services consultancy, programme and service delivery roles for large corporate clients. Extensively experienced in shaping and delivering new business opportunities with specialities being Application Lifecycle Management, End User Compute, Cloud, Contact Centre and Robotic Process Automation.

Previously worked in CTO office roles at Capita and ran the Private Sector Solution teams for Fujitsu.